You can’t do it alone

Dutch and Spanish offices

Along with its headquarters in Amsterdam, the Cruyff Foundation has an office in Barcelona. Despite sharing the same name and objective, these two foundations each work under their own management. Susila Cruyff is the joint member of both management boards, and as such has the special task of monitoring the overall vision, and wherever possible, promoting cooperation between the two offices. The Barcelona office employs four paid employees.

Staff

On 31 December 2015, there were 14 people on the Cruyff Foundation’s payroll. In 2015, there were a number of changes on the team. Some people left, others were relocated within the organisation, and new employees were recruited. Over the course of last year, seven new people started in the Foundation, and six work placement students were engaged to support the various activities.

This is necessary to:

• Increase the connection with each other, the teams and the organisation
• Increase efficiency and effectiveness
• Complement each other and exchange knowledge
• Be able to convey the correct information about the mission, all projects and activities, and their impact, to the outside world

In 2015 an initiative was launched to improve all internal communication, both offline and online. Information can be shared in a number of ways, both offline and online: the meeting frequency has been intensified, there is more feedback between and within the teams, the database has been made more accessible, and steps have been taken towards setting up a SharePoint environment. SharePoint is a Microsoft product that is perhaps best compared to an internal website containing subsites for each pillar/team providing easy and central access to all relevant documents and information.

Activities of director

The Director’s general task is developing and, after approval of the management, implementing the policy of the Cruyff Foundation. He is responsible for the preparation and implementation of the decisions of the board, and heads the office. Each year, the director drafts a work plan and budget.
The director represents the Foundation towards external parties.
A complete list of the Director’s activities can be found in the management regulations, which can be requested from the Cruyff Foundation.
The director’s gross salary is €77,925 (1 March-31 December 2015), placing him well within the standard drafted by the Wijffels Commission/Good Governance Code.

Sickness absence

In 2015, the Cruyff Foundation’s sickness absence rate was 1.27%. This percentage is marginally lower than the year prior (1.31%).

Personnel costs

A complete table of the personnel costs can be found in the financial annual report. In 2015, the salaries and social insurance costs amounted to a total of €575,221. All other personnel costs amounted to a total of €83,601. This includes training costs, commuting costs, health care insurance contributions, sports club memberships, lease bikes, and holiday allowance. Pension charges were €48,438.

Management

The Cruyff family remains represented on the management board of the Foundation by daughter Susila Cruyff. The board members receive no remuneration for their work. For appointment as a member of the board, we look at background, affinity with present and potential board members and the Cruyff Foundation.

In 2015, the board consisted of the following persons:

*In May 2016 Pim Berendsen was appointed by the board to succeed Frank Weijers, who died in January. 

Members are appointed for five-year periods. They can be reappointed on two occasions. Exceptions are permitted in extraordinary cases. The management of the Cruyff Foundation will decide on any such exceptions.
The management operates remotely, and is primarily engaged in evaluating the annual work plan including budget, and the annual accounts and annual report. Through interim reports, the management acts as a sounding board for the executives and employees of the Foundation. The board met twice in 2015.

Volunteers

The Cruyff Foundation depends on volunteers for the execution of all events. At the end of 2015, the number of active volunteers working for the Cruyff Foundation was 98. This is a decrease from last year, which is the effect of a clean-up of the portfolio by which volunteers who have not been active for several years were deleted. There were also volunteers who, due to the positive developments on the labour market, were no longer able to remain active as volunteers.
Because the engagement of volunteers is essential to the Foundation’s work, we are looking at ways to increase the number of active people.

Volunteer day

Once again in 2015, the Cruyff Foundation held a volunteer day. The foundation organises this day to thank everyone for their efforts. This event, attended by 40 volunteers, was held at Borchland in Amsterdam.

Ambassadors and ‘Johan’s 14’

The Foundation is fortunate to be able to count on the participation of numerous current and former professional athletes and Dutch celebrities willing to volunteer on activities, events, and projects. Their support and efforts draw much-needed attention to important subjects like the importance of sport and children with disabilities. The Foundation does not have a fixed pool of ambassadors engaged as the face of the Foundation. Until now, this was always a deliberate choice on our part, because the primary ambassador was the man whose name the Foundation bears. In the wake of Johan Cruyff’s death in early 2016, the policy will change, and we may see an increase of the use of certain ambassadors as figures who can tell our story.
Along with this group of ambassadors, the Foundation has also worked with ‘Johan’s 14’ for a number of years. This was a group of young people who collectively represented the activities of the Cruyff Foundation. In 2015 we discontinued this concept. We are now looking at other ways of presenting our work to the public. As part of this, an extra point of attention is identifying representatives/ambassadors who can connect with young people.